A launch window that turns the traffic you already pay for into buyers, purchase-tied entries that stay legal, and an email and SMS list you keep when it's over.
Most stores doing 100K+ a month already buy plenty of clicks. What they lack is a reason for those clicks to buy today. A sweepstake with a real prize and a hard deadline is that reason: the same traffic converts at a far higher rate during a launch window, because every order also enters the draw.
“We did a year of revenue in five days.”
AI Universa · Slovenia · 2 launches · Read the case study
“It doubled our best Black Friday.”
Streaming platform · United States · 2 campaigns · Read the case study
The engine behind a Feastables-style launch is simple: every order earns entries, so buying becomes the natural way to play. What keeps it legal is the part most brands get wrong: a free entry route that can earn the same number of entries at the same odds. Skip that and the promotion is an illegal lottery; build it in and the same campaign is clean in most of the US and EU.
We draft and host the official rules, file registration and bonding where required, and run the draw on record. The mechanics are covered in our compliance guide, and Germany, France and the rest of the EU get their own treatment in the EU sweepstakes law guide.
Every entry is a consented email or SMS contact, and the deadline concentrates months of list growth into days. Because entries are tied to orders, a large share of the list has already bought from you, which is the difference between a list that converts and a spreadsheet of prize hunters.
The list is yours, entirely. After the winners page goes up, you keep every contact, all the user content, and the brand moment. Nothing lives in our accounts.
No theme surgery, no checkout changes, no new app in your stack. We build and operate the campaign pages and the entry pipeline; your ads keep running and your flows keep sending. Consents flow to the list you own, and at closeout you get everything: the list, the content, the numbers, and the compliance file.
Your team's job during the campaign is to watch the dashboard and keep inventory ready. That's the whole job.
Sweepstakes are launch weapons, not wallpaper. The campaigns that broke records ran in windows: product drops, Black Friday, seasonal peaks. The US streaming platform above ran two Black Friday campaigns with us; one broke the company's day and month revenue records, with a Cybertruck as the grand prize. Typical build time is 14 to 30 days from brief to launch, so the window you want is closer than it looks.
This page covers general US and EU rules as of 2026 and is written for marketers, not as legal advice. Registration thresholds and country rules change. Confirm specifics with promotions counsel before you launch.
Run it as a compliant sweepstakes with a launch window, not a permanent widget. Every entry is a consented email or SMS contact, the deadline concentrates signups into days instead of months, and purchase-tied entries mean a large share of the list has already bought. The brand keeps the whole list after the campaign.
Only with a real free entry route at equal odds. Purchases can earn entries, but the free method must be able to earn the same number of entries with the same odds, or the promotion becomes an illegal lottery. In parts of the EU, including Germany and France, the rules are stricter still.
The campaign runs alongside your store rather than inside it. We build and operate the campaign pages and the entry pipeline; your theme, checkout and apps stay untouched, your ads keep running, and the email and SMS consents flow to the list you own. At closeout you get everything.
No retainer and no upfront fee. Pricing is a share of campaign performance, set per client before launch. The brand buys the prize, keeps its traffic running, and keeps the revenue and the list. If the campaign doesn't turn a profit, LTB pays the difference out of the prize budget.
Around 100K a month in revenue. A sweepstake multiplies an audience that already exists; below that the math usually doesn't work, and we'll say so on the call.
Black Friday, a product drop, a seasonal peak. One call and we'll tell you what a campaign could do with your traffic.