Official rules, registration and bonding, an audited draw, verified winners, filed tax paperwork. We own the liability-facing layer of a promotion so your brand never has to defend an improvised one.
A compliant promotion has moving parts most brands only discover when something goes wrong. Full administration means all of them are handled:
A sweepstakes administrator or a promotions attorney. The rules have to define who can enter, every way to enter, the dates and time zone, the prize and its retail value, the odds, how winners are picked and notified, and who the sponsor is. They have to be published where every entrant sees them before entering.
We draft and host the official rules for every promotion we run, matched to the markets it runs in. The full checklist is in our guide to running a legally compliant sweepstakes.
In the US, once the total prize value passes the state threshold you must register the promotion and post a surety bond in New York and Florida before the start date. Rhode Island requires registration for retail promotions over $500. Other states have disclosure rules but no pre-registration.
Miss a filing and the promotion is non-compliant from day one, no matter how clean the rest of it is. We file it, on time, as part of administration.
The entry pool is audited and frozen before the draw. The draw runs with a documented method and ranked alternates. Every winner is verified against the rules and signs an affidavit of eligibility and a release before a prize ships, and the tax paperwork gets filed. The campaign closes with a published winners page and a complete file.
That paper trail is the whole point. When a result is questioned, and with real prize money someone always asks, you hand over the file instead of an explanation.
Giveaway software handles entry collection well. What it hands back to you is the legal layer: the rules, the filings, the draw record, the winner paperwork. For a small, single-country giveaway with a modest prize, that trade is fine.
Bring in an administrator when the prize is high-value, entries cross state or national borders, or your brand can't absorb a compliance misstep. If you want the campaign run end to end, not just administered, that's our done-for-you sweepstakes service.
This page covers general US and EU rules as of 2026 and is written for marketers, not as legal advice. Registration thresholds and country rules change. Confirm specifics with promotions counsel before you launch.
A sweepstakes administrator or a promotions attorney drafts them. The rules have to define eligibility, entry methods, dates, the prize and its retail value, odds, the free entry route, and how winners are picked and notified. LTB drafts and hosts the official rules for every promotion we run.
In the US, once the total prize value passes the state threshold you must register and post a surety bond in New York and Florida before entries open. Rhode Island requires registration for retail promotions over $500. We handle the filings as part of administration.
A sweepstakes awards prizes by chance with a free way to enter. A contest awards them by skill. A lottery combines chance, a prize, and payment to enter, and private companies can't legally run one. Administration keeps your promotion firmly on the sweepstakes side.
The entry pool is audited and frozen, the draw runs with a documented method and ranked alternates, and every winner is verified against the rules before a prize ships. Winners sign an affidavit of eligibility and a release, and the tax paperwork gets filed. The campaign closes with a published winners page.
Yes. If the entry mechanics already live on a self-serve tool, we can take just the liability layer: official rules, state filings, the draw, winner verification, and prize handling.
One call and we scope the administration your campaign needs. Rules, filings, draw, winners, done.